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  • The 1st  Poster of the Tokyo Olympics
  • The 1st Poster of the Tokyo Olympics
    The 18th Olympiad in Tokyo (Japan) /1964

  • The poster, designed by a Japanese graphic designer Yusaku Kamekura, was selected out of 20 proposed designs for the Tokyo Games.
    Mr. Kamekura made the following comments about his design: “It was a difficult theme; the design had to be simple, yet something that viewers instantly associated with both Japan and the Olympics. I took care not to make it too complicated and came up with this work. I wanted a design that clearly expressed both the purity of our country and the excitement of sports.”
    (“Olympic Symbol,” The Olympic Organizing Committee Newsletter No. 2, June 1960)

  • The 2nd  Poster of the Tokyo Olympics
  • The 2nd Poster of the Tokyo Olympics
    The 18th Olympiad in Tokyo (Japan) /1964

  • The second poster was also designed by Yusaku Kamekura. To give it a different feeling from his first work, Kamekura sought a design that was visually striking and decided to use a photograph. The technology to digitally alter photographs was not yet available at that time, so the photo shoot was something of a major project, requiring Kamekura and his assistants to take the photo in the dead of night to capture the black background in the stadium. Their hard work yielded 60 individual photos, one of which became this poster.

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